Major cities have a multitude of options for tourism, cuisine, getaways… and shopping. The ability to walk into a luxury shopping centre can become quite an experience, just like accessing the most glamorous stores, with window displays containing the most exclusive brands. Paris, Milan, New York or Madrid… A real ode to the senses with a closely studied order and style, ready to satisfy the curiosity of the most demanding shoppers.
“We usually work with many different firms that ask us to cover their entire project: from concept or design to its production and implementation”, says David Tirado, director of the Moinsa Interior Design and Equipment business unit
“What lies behind a luxury exhibition is the customary in-depth study of the space and of the specific customer’s aspirations to achieve a satisfactory resolution.”.
“We have been in the sector for 50 years, but we never stop adapting and learning from each project. In the case of luxury, our work remains as exquisite as always, focusing on producing an extremely sensory yet lasting impression on the end customer”.
The work therefore also involves becoming familiar with the customer and connecting with them while triggering their desire for the product, the firm and the space, and a sense of belonging to what they are perceiving, without losing sight of the aura of exclusivity. At Moinsa, we have worked on the launch of Cartier’s latest exclusive exhibition in Madrid.
A three-week exhibition in the heart of Madrid designed to tantalise very special customers with a personalised sale. Beautés du Monde, the new collection of fine jewellery by the French firm Cartier, sought to show the infinite essence of beauty through design, geometry and abstraction, which is how we approached everything surrounding the products displayed.
“Being able to connect with a customer like this led to extremely detailed work in terms of projecting experiential inspirations: the setting and construction of this space had to be in line with emotion”.
On this occasion we worked with EMPTY, a leader in the development of unique projects, when manufacturing and installing the set of niches and wall coverings with the greatest care and delicacy, in line with the quality requirements agreed by the luxury firm.
“At this launch, it is all-important to be able to maintain a balance with the partners and share a common goal to achieve, as in the case of Cartier, not only a high-quality exhibition with an excellent design, but also all the areas around the products that generate interest, which also make up the full experience”, concluded David Tirado.
In this and other projects, Moinsa has an in-house team of designers, experts in materials, technical products, lighting advisers, etc., who turn the customer’s needs into reality by listening and empathising.