The integration of sustainability, digitisation and user experience services criteria can increase the value of a property by up to 20%. This is one of the main conclusions of the “Impact of Smart Buildings on Value” report by CBRE.
A strategic investment in updating an office not only improves operational efficiency and sustainability, but also increases employee satisfaction and safety, providing a more productive and secure environment.
“A strategic investment in updating an office not only improves operational efficiency and sustainability, but also increases employee satisfaction and safety, providing a more productive and secure environment”.
“Office real estate assets must stand out to attract and connect, offering workspaces that are not just for working, but that help employees view them as safe and positive environments where they can develop individually”, explains David Tirado, Director of the Interior Design and Equipment Unit at Moinsa.
To transform an office into a Smart Building, at Moinsa we explain what steps are needed to complete a comprehensive 360º project:
- Consulting and advice. Preliminary analysis of the space to provide a creative, conceptual vision.
- Design and creativity. Transfer of the concept to the best technical-constructive solution adapted to the project’s specifications.
- Supply and equipment. It is essential to choose materials and furniture that minimise environmental impact, whether recycled or responsibly sourced, and furniture that contributes to energy efficiency.
- Assembly and installation. Use of energy, security and automation systems that are cohesively integrated into the space.
- Active monitoring. To ensure renovated buildings comply with modern standards of energy efficiency, safety and comfort, and to ensure compliance with deadlines so as not to affect the regular activity of the company.
Moinsa and L’Oréal Academy project
An example of Moinsa’s work is its collaboration with L’Oréal España to create L’Oréal Academy and Salón Emotion at its Madrid headquarters. This project stands out for its advanced, sustainable design, with natural elements and the integration of technologies such as smart mirrors and lighting systems that optimise energy consumption and improve the user experience.
In addition, the use of sustainable materials and eco-efficient practices reflects the commitment of Moinsa to the ESG policies of Smart Buildings, focused on minimising the environmental impact of properties.
Nowadays, guests value their experience, sustainability and innovation more than ever, and spaces acquire an incalculable value.
Against this backdrop, Virginia Machado Núñez from the Creativity and Innovation department at Moinsa notes that “the interior of each hotel reflects its corporate identity, which is why it is important to adapt to trends without forgetting the essence of the brand. The furniture, layout, lighting and colour palette are visual elements to consider to both reflect the spirit of the accommodation and positively influence the customer”.
“The furniture, layout, lighting and colour palette are visual elements to consider to both reflect the spirit of the accommodation and positively influence the customer”.
As experts in interior design, manufacture and implementation, at Moinsa we point out 6 main aspects to take into account in terms of the setting:
- Large spaces in communal areas: due to the transformation of working conditions, spaces with a sense of spaciousness that are open and calm must take precedence. Consumers look for places where they can relax while attending to such commonplace tasks as telework.
- Natural materials: new generations prefer sustainable settings in line with the environment. These provide a sense of harmony with nature, encouraging a high degree of customer satisfaction.
- Minimalism: today’s guests like luxury, although they prefer a more minimalist environment over ostentation. “Less is more” makes a huge comeback to the hotel sector, and is chosen by a consumer who, after the pandemic, places greater value on the intangible.
- Flexible furniture: This type of furniture plays a leading role in décor belonging to a changing space. Constant adaptation, derived from the Japanese philosophy ‘Wabi-Sabi’, gains importance in a society that has had to learn how to adapt to the circumstances.
- Technology: the implementation of AI or smart furniture is incorporated into the sector as an experiential bonus in the evaluation by end users.
- Earthy colours: beiges, browns, reddish or greyish colours are the favourites in new décor, providing a sense of calm and hygiene to buildings.
The combination of these innovative trends is becoming a repeat pattern applied to multiple projects. A formula that focuses on human well-being and that also has a positive impact on energy efficiency and sustainability.
The implementation of neuroarchitecture and bioclimatic design in office interior design projects has a significant impact on the well-being of employees and, as a result, improves performance. For example, a study by the University of Exeter found that the introduction of plants into the office increased productivity by 15%, as it reduced visual and mental fatigue and improved concentration.
At Moinsa, we explain why the combination of these disciplines is a powerful tool for creating healthy, sustainable and efficient spaces.
Although neuroarchitecture considers factors such as colours, natural light and the integration of natural elements to promote team concentration and inspiration, bioclimatic architecture takes its name from the use of natural elements to adapt to climate change without having to use air conditioning systems, thus reducing energy consumption and providing a much more sustainable space.
“The combination of these disciplines is a powerful tool in creating healthy, sustainable and efficient spaces”.
What is obtained by mixing the two disciplines?
Improved physical and mental well-being: Bioclimatic design focuses on air quality and thermal comfort, whereas neuroarchitecture can improve mental and emotional well-being. Together, they offer a group of essential factors to create an ideal environment for employees.
Creating more sustainable spaces: The building’s energy consumption and carbon footprint can be reduced by using natural light, passive ventilation, and other bioclimatic design strategies. Along with the acoustic improvements and the outdoor views promoted by neuroarchitecture, this clearly has positive effects on mental health and productivity.
Increased resilience: Buildings that incorporate bioclimatic design and neuroarchitecture principles are able to adapt to climate change and maintain a healthy internal environment at any time of the year.
Greater financial efficiency: In the long term, the application of these combined disciplines can reduce costs if we consider that the comfort and satisfaction of your employees results in improved productivity and, therefore, greater profits.
Virginia Núñez, Head of the Interior Design and Creativity area at Moinsa, explains: “At Moinsa, we work on understanding how the brain responds to different environments, and on ensuring our architects and interior designers are able to create spaces that facilitate a variety of cognitive and emotional functions. To achieve this, we believe the initial phase of studying and conceptualising the space is essential to understanding the customer’s needs”.
Major cities have a multitude of options for tourism, cuisine, getaways… and shopping. The ability to walk into a luxury shopping centre can become quite an experience, just like accessing the most glamorous stores, with window displays containing the most exclusive brands. Paris, Milan, New York or Madrid… A real ode to the senses with a closely studied order and style, ready to satisfy the curiosity of the most demanding shoppers.
“We usually work with many different firms that ask us to cover their entire project: from concept or design to its production and implementation”, says David Tirado, director of the Moinsa Interior Design and Equipment business unit
“What lies behind a luxury exhibition is the customary in-depth study of the space and of the specific customer’s aspirations to achieve a satisfactory resolution.”.
“We have been in the sector for 50 years, but we never stop adapting and learning from each project. In the case of luxury, our work remains as exquisite as always, focusing on producing an extremely sensory yet lasting impression on the end customer”.
The work therefore also involves becoming familiar with the customer and connecting with them while triggering their desire for the product, the firm and the space, and a sense of belonging to what they are perceiving, without losing sight of the aura of exclusivity. At Moinsa, we have worked on the launch of Cartier’s latest exclusive exhibition in Madrid.
A three-week exhibition in the heart of Madrid designed to tantalise very special customers with a personalised sale. Beautés du Monde, the new collection of fine jewellery by the French firm Cartier, sought to show the infinite essence of beauty through design, geometry and abstraction, which is how we approached everything surrounding the products displayed.
“Being able to connect with a customer like this led to extremely detailed work in terms of projecting experiential inspirations: the setting and construction of this space had to be in line with emotion”.
On this occasion we worked with EMPTY, a leader in the development of unique projects, when manufacturing and installing the set of niches and wall coverings with the greatest care and delicacy, in line with the quality requirements agreed by the luxury firm.
“At this launch, it is all-important to be able to maintain a balance with the partners and share a common goal to achieve, as in the case of Cartier, not only a high-quality exhibition with an excellent design, but also all the areas around the products that generate interest, which also make up the full experience”, concluded David Tirado.
In this and other projects, Moinsa has an in-house team of designers, experts in materials, technical products, lighting advisers, etc., who turn the customer’s needs into reality by listening and empathising.